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Isla, the Island Pond mascot
Island Pond Group · Marketing for dental practices

You built a practice worth talking about. We make sure the right people hear about it.

Your website, your reviews, getting found on Google and on the AI tools patients ask, ads, print, events and social media. One marketing team does the work, your team gets its time back, the price is agreed before we start, and nothing goes out until you approve it.

Your reputation

Your care is excellent. Your marketing should look it.

You’ve invested years in your clinical skill and real money in your technology. Patients decide whether to trust you long before they sit in your chair: on your website, in your reviews, in what Google and AI assistants say about you. We make sure what they find matches the practice you’ve built.

  • A website that matches your standard of care. Clear, fast and easy to book from, written so patients understand what you offer.
  • Found by new patients. Search and AI search visibility, so your practice comes up when someone nearby asks who to see.
  • Reviews handled well. Reputation management that watches what’s said about you and answers in your voice, with your approval.
  • Your technology, explained. Same-day crowns, clear aligners, sleep appliances and whitening turned into content patients actually read.
  • A brand that looks established. Logo refreshes, signage, print and video that look as polished as your operatory.
Your budget

Spend it where it brings patients in.

A practice has better uses for money than a vague monthly retainer. You decide what we work on and what it costs, and you can see what every dollar did.

Scope and price in writingWhat we’ll do, what it costs and when it’s done, agreed before any work starts.
Ad spend billed at costIf we run ads for you, you pay what Google or Meta charges. No hidden markup.
Start with one serviceHire us for the one thing that matters most now, or the whole picture. Your call.
A senior lead, not a full-time salaryA fractional marketing director who owns the plan and the budget for a fraction of a hire.
Reports you can readMonthly reporting that shows what ran, what it reached and what came of it.
You own everythingYour website, brand files, content, accounts and data stay yours, during and after.
Get a scope and price in writingTell us your budget range. We’ll tell you what it will and won’t cover.
Your team’s time

Your team is for patients. Not for posting.

When marketing lands on the front desk, it competes with phones, check-ins and insurance. We take the work. Your team reviews it in minutes.

  • Writing posts, making images and scheduling themWe do it
  • Updating the website and service pagesWe do it
  • Watching and answering reviewsWe do it
  • Running and adjusting adsWe do it
  • Juggling vendors, logins and follow-upsWe do it
  • Repeat office tasks between systemsWe automate it
  • Reviewing and approvingYour part

How much time could you get back?

Tell us how your office posts today, and see how much of the week we can give back.

Weekly time

Your time now
0
Our time
0
Time back each week
0
  • Your time now = posts × (minutes to create + minutes to approve).
  • Our time = posts × 20 minutes: about 15 minutes to create a post with our team in Island Pond Social, plus 5 minutes for you to review and approve it.
  • Time back = your time now minus our time.
Give your team its hours backBook a discovery meeting and we’ll map what comes off the front desk first.
Your final say

Your name is on the door. So you approve. Not us.

We do the work. You make the call. Nothing we create publishes, launches or sends until you, or someone you choose on your team, says yes.

  1. Our team

    We create it

    The post, the page, the ad, the review reply or the mailer, built to your brand.

  2. Your team

    You see it first

    Exactly as patients will see it, with the day and time it goes out.

  3. Your team

    You decide

    Approve it, or send it back with a note. No yes, no launch.

  4. Our team

    It goes out, and we report

    On schedule, followed by a plain report on how it did.

Careful with patient privacy

Built for a health practice.

  • For social media, a health-information setting tells the AI never to suggest anything that identifies a patient or mentions anyone’s treatment, condition or visit.
  • Before a post can be approved, the person approving confirms they’ve reviewed the wording and the picture.
  • Every approval is recorded: who approved it, when, and exactly what went out.

Your practice stays the publisher and remains responsible for HIPAA and your state board’s advertising rules. These steps help your team stay careful; they don’t replace your own review.

See how approval works for your practiceWe’ll walk you through it in the discovery meeting.
Everything under one roof

One team for all of your practice’s marketing.

Three divisions, one relationship and one point of contact. Pick the piece you need now and add the rest when it makes sense.

Island Pond Social

Social media, run for you

Our own social media software. Today we run it for our clients; practices will be able to subscribe and run it themselves later.

  • A monthly content calendar
  • Posts, branded images and carousels in your voice
  • Your own photos and videos scheduled
  • Your approval before anything posts
  • Facebook, Instagram and LinkedIn
  • Reporting on reach, engagement and followers
Ask about Social →
Island Pond AI

Less busywork

AI that does the busywork. We keep the judgment human.

  • Websites and landing pages
  • Office workflows with a checkpoint where it matters
  • Assistants that draft and sort using your own material
  • A CRM built around how your office works
Ask about AI →

Led by Sher Perras, with 20+ years of senior marketing experience across healthcare, consumer goods, aerospace and more.

Pick where to startOne service or the whole picture. Request a discovery meeting.
Start with a conversation

Schedule a discovery meeting for your practice.

Tell us where your practice is today and where you want it to go. We’ll tell you where we’d start, and what isn’t worth your money.

What happens next

Two minutes now. A plan you approve.

  1. A person reads your request. Not a bot, and not a sales sequence.
  2. We reply within two business days to set a time that suits your schedule.
  3. Your discovery meeting. We look at where you are, where you want to go, and what we’d do first.
  4. You decide. A written scope and price. Nothing starts until you say yes.
Prefer to pick a time now? Book a call with our team

Every request is read by a person on our team.

Isla, the Island Pond mascot
1

About you

So we know who to reply to.
Best way to reach you
2

Your practice

A little context makes the meeting more useful.
3

What would help most?

Pick as many as you like.
Areas of interest
What you send is covered by our Privacy Policy.